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Episode one logoEpisode One: Introducing 'What's new today'

This is an Episodic show. You can listen to it in any order, but episode one is always a great place to start.

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Walt Disney used to take his children to neighbourhood parks. He felt disappointed with the kind of experiences these parks had to offer. He had grand ideas of building something more interesting. That's how Disney theme parks came to be about. About this time, he had already started making animation movies. So combining the fairy tale characters he was showing in his movies with the fabulous theme parks he built, we get the logo of Disney – castle plus the words DISNEY.

Every logo has an interesting story to offer. In this episode (which is the second part of our series on Brands and Logos), 10th grader Mitansh Rajkotia and 11th grader Anya Chaturvedi, from Nagpur chat with Vibin Venugopal (co-founder of Headless Hippies, a brand and marketing consultant). They discuss many interesting stories about logos that have changed in recent times, including Nokia, Twitter and Frooti. 

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© Sangeetha from Cronica Mediabop| Status: Active, 219 episodes | Kind: Story | Episode URL

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